Assignment # 4

       

Neural Network, is a computer program and data structures that operates similar to the human brain. The main appeal of neural networks is their ability to follow the brain’s pattern-recognition skills. usually involves a large number of processors operating in parallel, each with its own small field of knowledge and access to data in its internal memory. In general, a Neural Network is primarily fed large amounts of data and rules about data interactions. with commercial applications of this ability, Neural Networks have been used to recognize handwriting, make investment decisions, and even detect illness. Many banks and financial company use Neural Networks, to study potential financial markets opportunities. In addition, Neural Networks are used in fraud detection. Visa, MasterCard, and many other credit card companies use a neural network to maintain client accounts. “MasterCard estimates Neural Networks save them $50 million annually”.

Expert systems are computer applications that consist of; computer equipment, software, and specialized information to emulate expert human interpretation and advice. As a branch of artificial intelligence, Expert systems provide specific advice and explanation to their users. While artificial intelligence is a wide field dealing with many portions of computer thought, Expert systems are more narrowly focused. in general, Expert systems function best with specific activities or problems. Expert systems are used widely in commercial and industrial services, including medicine, finance, manufacturing, and sales. Easydiagnosis.com offers an excellent example of Expert systems, that their expert system software provides a medical description and directory for the most possible situation based on an analysis of client symptoms. “Easydiagnosis focuses on the most common medical complaints that account for the majority of physician visits and hospitalizations”. http://easydiagnosis.com/.

Assignment #3 .. " McDonald's "

        Social ecology is the social environment within which people operate and involve an individual's determined strive, sustain and maintain of social and professional opportunities.
For the past three decades, Nucor corp. was the most innovative and faster-growing steel company in the world; that was accomplished because of the Nucor crop social ecology strategy. That social ecology was effective knowledge management factor for Nucor corp.

As a case study I will talk about McDonald's the no.1 of the fast food restaurant. McDonalds was started in 1940 with a small burger shop, today MacDonald’s has over 30,000 branches in 120 countries chain of stores with 40 million daily customers.

Product value, Quick delivery and customer service are secrets of  stores expanded and the social ecology factors that McDonald's emphasis which gives great to human resources to meet both the customer and employees. McDonald's customers know what to expect when walking into a McDonald's, that a lot of effort provided to implement and develop menu which meet customer want and reach their expectation, that they provide food according to the social needed ( for example; Halal meet, Kosher ..ext). Which follow the mission statement of McDonald's “ is to be our customers' favorite place and way to eat and drink”.

McDonald's restaurants offer both counter and drive-through service with indoor and outdoor dining seat as well as kids play ground, which prevent the customer welcoming environment and meet customer satisfaction, moreover to reach all type of customer McDonald’s extend its restaurants experience to be close to customer; in shopping mall as “ McExperss” , in highway “ Mcstop” which targeting trucks and travelers in highway, as well as coffee shop “ McCafe”  

McDonald’s, have set of competitive advantages, they try to maintain . They pursuit to be cost leaders and offer food at prices that cannot be matched by other competitors. The other competitive advantage is speed delivery of food. So, to maintain these advantages MacDonald’s reduce the operation cost and make the processes of cooking food simple for all employees. Which clear and follow the “McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”

I believe McDonald’s is leading the fast food company, by keep improving in process and maintain its social ecology value by meet satisfaction of both the customer and employees and follow the changes around them . ("The world has changed. Our customers have changed. We must change." James R. Cantalupo, Chairman and CEO of McDonald's, 2003).