Assignment #3 .. " McDonald's "

        Social ecology is the social environment within which people operate and involve an individual's determined strive, sustain and maintain of social and professional opportunities.
For the past three decades, Nucor corp. was the most innovative and faster-growing steel company in the world; that was accomplished because of the Nucor crop social ecology strategy. That social ecology was effective knowledge management factor for Nucor corp.

As a case study I will talk about McDonald's the no.1 of the fast food restaurant. McDonalds was started in 1940 with a small burger shop, today MacDonald’s has over 30,000 branches in 120 countries chain of stores with 40 million daily customers.

Product value, Quick delivery and customer service are secrets of  stores expanded and the social ecology factors that McDonald's emphasis which gives great to human resources to meet both the customer and employees. McDonald's customers know what to expect when walking into a McDonald's, that a lot of effort provided to implement and develop menu which meet customer want and reach their expectation, that they provide food according to the social needed ( for example; Halal meet, Kosher ..ext). Which follow the mission statement of McDonald's “ is to be our customers' favorite place and way to eat and drink”.

McDonald's restaurants offer both counter and drive-through service with indoor and outdoor dining seat as well as kids play ground, which prevent the customer welcoming environment and meet customer satisfaction, moreover to reach all type of customer McDonald’s extend its restaurants experience to be close to customer; in shopping mall as “ McExperss” , in highway “ Mcstop” which targeting trucks and travelers in highway, as well as coffee shop “ McCafe”  

McDonald’s, have set of competitive advantages, they try to maintain . They pursuit to be cost leaders and offer food at prices that cannot be matched by other competitors. The other competitive advantage is speed delivery of food. So, to maintain these advantages MacDonald’s reduce the operation cost and make the processes of cooking food simple for all employees. Which clear and follow the “McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”

I believe McDonald’s is leading the fast food company, by keep improving in process and maintain its social ecology value by meet satisfaction of both the customer and employees and follow the changes around them . ("The world has changed. Our customers have changed. We must change." James R. Cantalupo, Chairman and CEO of McDonald's, 2003).