Assignment # 2.. Nokia Vs Apple "iphone"

In the mid-nineties Nokia launched the first mobile phone, in that time Nokia was a company engaged in several areas, but it became global and best known for reaching the world after entering the mobile phone market. The long-term vision of the company and the ability to read the market for the next ten years between 1996 to 2006; make it and swept the world and became first thing that comes to the mind of any consumer looking for a mobile phone "Mobile". Nokia until 2006 earn 20% of the global market for mobile phones, and then ended up in the year 2013 for only 3% of the global market, its lost of an estimated 85% of its market share, but why?

There was many reasons for that , but the primary reason is that the policy of Nokia which made it loss significant share of the global market and a large segment of consumers are loyal to the company “Loyal Customers”, but why did Nokia lose all this loss ?
Answer: Nokia has not keep developing in the services provided in portable devices , " smart devices " . in addition, its applications were not available and match with the requirement of  the majority consumers in the world.

So, What does the average consumer want in the mobile phone smart ? They want; easy to use , high-performance , easy maintenance, availability of spare parts , and advance tech. in mobile devices like; touch screen , fingerprint , eye protection , backup , etc..

And, what does the average consumer ask in smart devices Apps. store ? they look for a variety of developers and a wide range of programs either free copies with the ability to pay for an upgraded copy of the same software or paid ones.

Nokia lost a lot because of much confidence in their products , and do not meet the requirements of consumers, as internal factors. However; externally Nokia lost because of high competition from Samsung and Apple as a competitor and the rest of the major phone makers other competitors such as Blackberry.

Nokia had committed to run its system Symbian, while it notice its failure to compete with  Android and operating system for iPhone. So, Nokia tried to revive its products in partnership with Microsoft and use Windows as an operation system to its mobile devices, without notice the bad experience of previous Windows partners; I-mate and HTC. Nokia did not reach what it hope for reviving its products with a camera and a modern Windows operating system, and loss more and more in the mobile market share.

On the other hand, in 2007 apple launched the first iphone, with a new operation system and new features which not familiar by majority of consumer, iphone was a triple device “ the iPod touch widescreen, mobile phone and internet device ”. In that time, Nokia was the top mobile device company in the world and iphone not competitor yet.

Indeed, apple did not stop, but continued over the years six to many improvements and enhancements, and to coincide with that became improvement store applications “App Store” and introduced many great features, and each device has been the development of many of the things in terms of design, services and features.

Today and because of the iPhone, most of the companies offer new devices and new features in their devices to compete with the iPhone, while everyone knows without thinking that the most popular and the most desire device is iphone.

Assignment # 1 " Samsung The Global Company ".

         Many people believe that Samsung is one company that produces all these products that we see with the Samsung logo today, but this is not true, that Samsung group in which consist of a large number of subsidiaries, one of the most popular is Samsung Electronics Co., the focus of our conversation.
Samsung Group began its work in 1938, after almost thirty years, Samsung Electronics Co. was founded, and was mainly produces TVs in white and black. In the seventies, it acquired the semiconductor market sector; which identified the company's future.
Samsung Electronics co. is one of the largest technology companies in the world in terms of revenue and subsidiaries, its located and work in 61 countries around the world and employs about 200 thousand people. It also is the largest manufacturer of mobile phones and the second largest manufacturer of semiconductors and since 2006, it was became the largest manufacturer of LCD TVs and LCD.
Samsung Group is working on a large number of sectors, including heavy industry, shipbuilding and even build skyscrapers such as Burj Khalifa in Dubai.
Success behind the growth of Samsung Electronics?!
Samsung has followed a different strategy in their work compared to other competitors in South Korea. In the early stages realized the importance of research and development in the company and wanted to recognize the world as a global brand. In the eighties the company focused on the manufacture of high quality products, while most of the competitors are focusing on the large -size production to meet growing demand, regardless of the quality of those products.
Samsung was re- invest their profits in research and development and improve the supply chain to ensure the supply of the market with high quality products and without interruptions.
In 1993 the Samsung chairman Kun Hee Lee launched what he called "the new administration initiative" an initiative that aims to bring Samsung to lead the business in the world. This initiative is what saved Samsung from the large losses suffered by companies in the Asian financial crisis that hit the region in 1997, which called Asian Tigers crisis. This initiative launched by the Chairman; changed the path of Samsung and transfer the company from the ordinary consumer electronic products to become the leading global company for the electronics sector. In addition, Samsung planning and committed to long term investment in innovation and global brand products, not like other short term investment companies.

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