Many people believe that Samsung is one company that produces all these products that we see with the Samsung logo today, but this is not true, that Samsung group in which consist of a large number of subsidiaries, one of the most popular is Samsung Electronics Co., the focus of our conversation.
Samsung Group began its work in 1938, after almost thirty years, Samsung Electronics Co. was founded, and was mainly produces TVs in white and black. In the seventies, it acquired the semiconductor market sector; which identified the company's future.
Samsung Electronics co. is one of the largest technology companies in the world in terms of revenue and subsidiaries, its located and work in 61 countries around the world and employs about 200 thousand people. It also is the largest manufacturer of mobile phones and the second largest manufacturer of semiconductors and since 2006, it was became the largest manufacturer of LCD TVs and LCD.
Samsung Group is working on a large number of sectors, including heavy industry, shipbuilding and even build skyscrapers such as Burj Khalifa in Dubai.
Success behind the growth of Samsung Electronics?!
Samsung has followed a different strategy in their work compared to other competitors in South Korea. In the early stages realized the importance of research and development in the company and wanted to recognize the world as a global brand. In the eighties the company focused on the manufacture of high quality products, while most of the competitors are focusing on the large -size production to meet growing demand, regardless of the quality of those products.
Samsung was re- invest their profits in research and development and improve the supply chain to ensure the supply of the market with high quality products and without interruptions.
In 1993 the Samsung chairman Kun Hee Lee launched what he called "the new administration initiative" an initiative that aims to bring Samsung to lead the business in the world. This initiative is what saved Samsung from the large losses suffered by companies in the Asian financial crisis that hit the region in 1997, which called Asian Tigers crisis. This initiative launched by the Chairman; changed the path of Samsung and transfer the company from the ordinary consumer electronic products to become the leading global company for the electronics sector. In addition, Samsung planning and committed to long term investment in innovation and global brand products, not like other short term investment companies.
Samsung Group began its work in 1938, after almost thirty years, Samsung Electronics Co. was founded, and was mainly produces TVs in white and black. In the seventies, it acquired the semiconductor market sector; which identified the company's future.
Samsung Electronics co. is one of the largest technology companies in the world in terms of revenue and subsidiaries, its located and work in 61 countries around the world and employs about 200 thousand people. It also is the largest manufacturer of mobile phones and the second largest manufacturer of semiconductors and since 2006, it was became the largest manufacturer of LCD TVs and LCD.
Samsung Group is working on a large number of sectors, including heavy industry, shipbuilding and even build skyscrapers such as Burj Khalifa in Dubai.
Success behind the growth of Samsung Electronics?!
Samsung has followed a different strategy in their work compared to other competitors in South Korea. In the early stages realized the importance of research and development in the company and wanted to recognize the world as a global brand. In the eighties the company focused on the manufacture of high quality products, while most of the competitors are focusing on the large -size production to meet growing demand, regardless of the quality of those products.
Samsung was re- invest their profits in research and development and improve the supply chain to ensure the supply of the market with high quality products and without interruptions.
In 1993 the Samsung chairman Kun Hee Lee launched what he called "the new administration initiative" an initiative that aims to bring Samsung to lead the business in the world. This initiative is what saved Samsung from the large losses suffered by companies in the Asian financial crisis that hit the region in 1997, which called Asian Tigers crisis. This initiative launched by the Chairman; changed the path of Samsung and transfer the company from the ordinary consumer electronic products to become the leading global company for the electronics sector. In addition, Samsung planning and committed to long term investment in innovation and global brand products, not like other short term investment companies.
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