Assignment #5

(Daniel, 2006) described the following six senses:

Design: Design is the nature of human to shape something that does not exist already and that is according to our needs and can give meaning to our lives.  In today’s world, it is very important to create something that is beautiful and that can emotionally engage others. The companies should have a design book, the employees should read design magazines, should visit the design museum.

Story: Stories are important mental process events. They give knowledge, information, emotions and context. Businesses are realizing that stories are becoming source of big money. The companies can write a mini-saga, use tape-recorders for recording, can ask employees to visit a storytelling festival.

Symphony: According to symphony, synthesis is the greatest demand today. It involves seeing the big picture, to cross the boundaries, to combine the pieces and making the new whole. The companies should listen to great symphonies.

Empathy: It is the ability of a person to understand the feelings of others by imaging yourself in other’s position. Empathy gives us pleasure and makes us human being. The employees should test their empathy quotient. The employees should not outsource their empathies.

Play: (Daniel, 2006) described that, the employees should work along with laughter, games and humor. If the employees will not play then they will be in depression. The employees should play right-brain games.

Meaning: In today’s world, we work for a motive, a purpose and for spiritual fulfillment. According to Daniel, one should say thank and should not make excuses, should dedicate his/her work.

This book confirms my own perception in the context of sense of design, story, empathy and meaning because I also perceive the same. I also think that creativity is important in today’s world. I also agree with storytelling, understanding others feelings, and meaning. The sense of play has challenged my own perception in a way that I didn’t think that playing games is important factor.

While transforming myself into a joyous and effective knowledge worker, I have to face many obstacles.  I shall have an obstacle of communicating with others in a workplace. There can be difficulty related to differences in languages, cultural differences. Every employee does not know much about his/her co-workers so I as a worker will find in difficulty in understanding the nature of other persons.

There can be technical and geographical barriers while transforming myself into a joyous and effective knowledge worker.

It will be difficult for me to build new designs. I would not have knowledge of what other like or not. I will have to make the things creative in such a way that others will like. As according to (Daniel, 2006) I should do the work with pleasure. But if I am a serious and angry person then it will be difficult for me to do the work with joy and pleasure. So it can be one of the obstacles that I have to face while transformation.

If I am a shy person i.e. I am an introvert person then it will be much difficult for me to communicate well with the employees. (Daniel, 2006) described that one should understands the feelings of others and should share their knowledge and stories with others. So, it will be difficult for me to communicate well with other employees and co-workers.

I should have a proper meaning in my life. I should know that what is the purpose of my life or what is the motive of my work. So, it would might be difficult for me to define a proper meaning to my life and defining a purpose of my work.

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Assignment # 4

       

Neural Network, is a computer program and data structures that operates similar to the human brain. The main appeal of neural networks is their ability to follow the brain’s pattern-recognition skills. usually involves a large number of processors operating in parallel, each with its own small field of knowledge and access to data in its internal memory. In general, a Neural Network is primarily fed large amounts of data and rules about data interactions. with commercial applications of this ability, Neural Networks have been used to recognize handwriting, make investment decisions, and even detect illness. Many banks and financial company use Neural Networks, to study potential financial markets opportunities. In addition, Neural Networks are used in fraud detection. Visa, MasterCard, and many other credit card companies use a neural network to maintain client accounts. “MasterCard estimates Neural Networks save them $50 million annually”.

Expert systems are computer applications that consist of; computer equipment, software, and specialized information to emulate expert human interpretation and advice. As a branch of artificial intelligence, Expert systems provide specific advice and explanation to their users. While artificial intelligence is a wide field dealing with many portions of computer thought, Expert systems are more narrowly focused. in general, Expert systems function best with specific activities or problems. Expert systems are used widely in commercial and industrial services, including medicine, finance, manufacturing, and sales. Easydiagnosis.com offers an excellent example of Expert systems, that their expert system software provides a medical description and directory for the most possible situation based on an analysis of client symptoms. “Easydiagnosis focuses on the most common medical complaints that account for the majority of physician visits and hospitalizations”. http://easydiagnosis.com/.

Assignment #3 .. " McDonald's "

        Social ecology is the social environment within which people operate and involve an individual's determined strive, sustain and maintain of social and professional opportunities.
For the past three decades, Nucor corp. was the most innovative and faster-growing steel company in the world; that was accomplished because of the Nucor crop social ecology strategy. That social ecology was effective knowledge management factor for Nucor corp.

As a case study I will talk about McDonald's the no.1 of the fast food restaurant. McDonalds was started in 1940 with a small burger shop, today MacDonald’s has over 30,000 branches in 120 countries chain of stores with 40 million daily customers.

Product value, Quick delivery and customer service are secrets of  stores expanded and the social ecology factors that McDonald's emphasis which gives great to human resources to meet both the customer and employees. McDonald's customers know what to expect when walking into a McDonald's, that a lot of effort provided to implement and develop menu which meet customer want and reach their expectation, that they provide food according to the social needed ( for example; Halal meet, Kosher ..ext). Which follow the mission statement of McDonald's “ is to be our customers' favorite place and way to eat and drink”.

McDonald's restaurants offer both counter and drive-through service with indoor and outdoor dining seat as well as kids play ground, which prevent the customer welcoming environment and meet customer satisfaction, moreover to reach all type of customer McDonald’s extend its restaurants experience to be close to customer; in shopping mall as “ McExperss” , in highway “ Mcstop” which targeting trucks and travelers in highway, as well as coffee shop “ McCafe”  

McDonald’s, have set of competitive advantages, they try to maintain . They pursuit to be cost leaders and offer food at prices that cannot be matched by other competitors. The other competitive advantage is speed delivery of food. So, to maintain these advantages MacDonald’s reduce the operation cost and make the processes of cooking food simple for all employees. Which clear and follow the “McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”

I believe McDonald’s is leading the fast food company, by keep improving in process and maintain its social ecology value by meet satisfaction of both the customer and employees and follow the changes around them . ("The world has changed. Our customers have changed. We must change." James R. Cantalupo, Chairman and CEO of McDonald's, 2003). 

Assignment # 2.. Nokia Vs Apple "iphone"

In the mid-nineties Nokia launched the first mobile phone, in that time Nokia was a company engaged in several areas, but it became global and best known for reaching the world after entering the mobile phone market. The long-term vision of the company and the ability to read the market for the next ten years between 1996 to 2006; make it and swept the world and became first thing that comes to the mind of any consumer looking for a mobile phone "Mobile". Nokia until 2006 earn 20% of the global market for mobile phones, and then ended up in the year 2013 for only 3% of the global market, its lost of an estimated 85% of its market share, but why?

There was many reasons for that , but the primary reason is that the policy of Nokia which made it loss significant share of the global market and a large segment of consumers are loyal to the company “Loyal Customers”, but why did Nokia lose all this loss ?
Answer: Nokia has not keep developing in the services provided in portable devices , " smart devices " . in addition, its applications were not available and match with the requirement of  the majority consumers in the world.

So, What does the average consumer want in the mobile phone smart ? They want; easy to use , high-performance , easy maintenance, availability of spare parts , and advance tech. in mobile devices like; touch screen , fingerprint , eye protection , backup , etc..

And, what does the average consumer ask in smart devices Apps. store ? they look for a variety of developers and a wide range of programs either free copies with the ability to pay for an upgraded copy of the same software or paid ones.

Nokia lost a lot because of much confidence in their products , and do not meet the requirements of consumers, as internal factors. However; externally Nokia lost because of high competition from Samsung and Apple as a competitor and the rest of the major phone makers other competitors such as Blackberry.

Nokia had committed to run its system Symbian, while it notice its failure to compete with  Android and operating system for iPhone. So, Nokia tried to revive its products in partnership with Microsoft and use Windows as an operation system to its mobile devices, without notice the bad experience of previous Windows partners; I-mate and HTC. Nokia did not reach what it hope for reviving its products with a camera and a modern Windows operating system, and loss more and more in the mobile market share.

On the other hand, in 2007 apple launched the first iphone, with a new operation system and new features which not familiar by majority of consumer, iphone was a triple device “ the iPod touch widescreen, mobile phone and internet device ”. In that time, Nokia was the top mobile device company in the world and iphone not competitor yet.

Indeed, apple did not stop, but continued over the years six to many improvements and enhancements, and to coincide with that became improvement store applications “App Store” and introduced many great features, and each device has been the development of many of the things in terms of design, services and features.

Today and because of the iPhone, most of the companies offer new devices and new features in their devices to compete with the iPhone, while everyone knows without thinking that the most popular and the most desire device is iphone.

Assignment # 1 " Samsung The Global Company ".

         Many people believe that Samsung is one company that produces all these products that we see with the Samsung logo today, but this is not true, that Samsung group in which consist of a large number of subsidiaries, one of the most popular is Samsung Electronics Co., the focus of our conversation.
Samsung Group began its work in 1938, after almost thirty years, Samsung Electronics Co. was founded, and was mainly produces TVs in white and black. In the seventies, it acquired the semiconductor market sector; which identified the company's future.
Samsung Electronics co. is one of the largest technology companies in the world in terms of revenue and subsidiaries, its located and work in 61 countries around the world and employs about 200 thousand people. It also is the largest manufacturer of mobile phones and the second largest manufacturer of semiconductors and since 2006, it was became the largest manufacturer of LCD TVs and LCD.
Samsung Group is working on a large number of sectors, including heavy industry, shipbuilding and even build skyscrapers such as Burj Khalifa in Dubai.
Success behind the growth of Samsung Electronics?!
Samsung has followed a different strategy in their work compared to other competitors in South Korea. In the early stages realized the importance of research and development in the company and wanted to recognize the world as a global brand. In the eighties the company focused on the manufacture of high quality products, while most of the competitors are focusing on the large -size production to meet growing demand, regardless of the quality of those products.
Samsung was re- invest their profits in research and development and improve the supply chain to ensure the supply of the market with high quality products and without interruptions.
In 1993 the Samsung chairman Kun Hee Lee launched what he called "the new administration initiative" an initiative that aims to bring Samsung to lead the business in the world. This initiative is what saved Samsung from the large losses suffered by companies in the Asian financial crisis that hit the region in 1997, which called Asian Tigers crisis. This initiative launched by the Chairman; changed the path of Samsung and transfer the company from the ordinary consumer electronic products to become the leading global company for the electronics sector. In addition, Samsung planning and committed to long term investment in innovation and global brand products, not like other short term investment companies.

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